Creamake x Frances Coffee

Strong Growth in Organic Traffic via SEO-Focused Strategy

Frances Coffee is a specialty coffee brand aiming to bring coffee culture to a wider audience. To build a stronger digital presence and reach coffee enthusiasts, the brand decided to engage Creamake for SEO services. However, initially, organic clicks and search engine visibility were quite limited. To address this situation, a comprehensive SEO strategy was implemented.

The Problem

Initially, Frances Coffee's website was insufficient in terms of daily organic traffic and click volume. Irregular and incomplete previous efforts prevented the brand from being visible in search engines and caused difficulties in reaching potential customers. The scarcity of organic keywords and limited impressions were hindering the brand's growth in the online market.

Strategy

SEO Strategy: The strategy developed for Frances Coffee aimed to both increase organic clicks and make the brand more accessible to coffee enthusiasts. Within this scope, three fundamental steps were taken:

• Keyword Research and Optimization: High-volume keywords suitable for the target audience were identified, focusing on coffee varieties, brewing methods, and coffee equipment.
• Content Creation and Optimization: Blog content, coffee guides, and recipes were created to ensure users spent more time on the site.
• Technical SEO Improvements: Site speed, mobile compatibility, and user experience were improved.

Results

As a result of the strategies implemented, remarkable improvements were achieved in Frances Coffee's digital performance:

• 1250% Increase in Organic Clicks!
• 743% Increase in Organic Impressions!

Right Content, Increasing Organic Keywords

Frances Coffee developed a comprehensive content and SEO strategy in collaboration with Creamake to increase its digital visibility and reach coffee enthusiasts more effectively. During this process, the creation of the right content and technical improvements came to the forefront.

The Problem

Initially, the number of organic keywords on Frances Coffee's website was quite limited. A lack of content and insufficient optimization prevented the brand from being discovered by its target audience in search engines. This situation created a disadvantage in terms of both organic traffic and brand awareness.

Strategy

Content and Keyword Strategy: The main focus of the SEO plan developed for Frances Coffee was the right content and keyword optimization.

• Comprehensive Keyword Analysis: High-volume and niche keywords related to coffee, brewing methods, and equipment were identified.
• Content Optimization: Blog posts, product descriptions, and guide content were updated to be SEO-friendly.
• Technical SEO Improvements: Efforts were undertaken to increase page speed, strengthen mobile compatibility, and organize the site architecture.

Results

As a result of the strategies implemented, a striking improvement was achieved in Frances Coffee's organic keyword visibility:

• 686% Increase in Organic Keyword Count!

Conclusion

Thanks to the SEO strategies implemented by Creamake, Frances Coffee not only increased its e-commerce sales but also strengthened its digital visibility. Organic traffic became the most significant source of momentum in the brand's growth journey.

Bring Your Brand to Us!

You can multiply your brand's digital success with the right strategies. Draw inspiration from Frances Coffee's story and achieve a strong rise in the digital world with Creamake!