Hayfene Success Story
Creamake & Hayfene: A Success Story
Hayfene's Digital Growth Story: Over 500% Revenue Increase
Standing out in the digital world isn't just about being present-it's about creating impact with the right strategies. With this mindset, we carefully planned and executed tailored SEO and paid advertising strategies for the Hayfene brand.
As a result, Hayfene achieved:
This success was driven by clear, goal-oriented planning, customer-focused segmentation, and a continuous optimization process. Through transparent and close collaboration between the agency and the brand, we held monthly performance review meetings to fully understand Hayfene's needs and continuously refine our strategies.
How Did We Achieve This Success?
Remarketing Success with Meta Ads
We implemented a strong, data-driven remarketing strategy. By segmenting website visitors into precise audiences, we designed highly personalized campaigns that maximized conversion rates. As a result, our remarketing campaigns achieved an impressive ROAS of 1000%. By closely monitoring trends and optimizing in real time, we stayed ahead of competitors and positioned the brand as a leader in its sector.
All of these technical and strategic steps contributed to strengthening Hayfene's digital presence. We improved search engine rankings, attracted significantly more qualified traffic, and successfully translated this growth into measurable sales performance.
Technical SEO Improvements:
We enhanced the website's page speed and mobile responsiveness to meet modern search engine performance standards. As page speed is a key ranking and user experience factor, these optimizations increased user engagement while significantly reducing bounce rates. Additionally, we streamlined crawl efficiency by disabling low-value pages and refining the `robots.txt` configuration.
Category Architecture Optimization:
We redesigned the site's category architecture to improve both usability and SEO performance. By leveraging search volume data and user intent analysis, we created a clearer, more logical structure that allows users to find relevant products faster and with fewer interactions, ultimately supporting higher conversions.
Keyword Strategy:
We carried out comprehensive keyword research to gain deep insights into user search behavior and continuously tracked market trends. By prioritizing high-intent, high-value keywords, we achieved measurable growth even within highly competitive markets.
Content Optimization & Enhancement:
We systematically optimized existing content in line with advanced SEO best practices. This process involved strategic optimization of title tags and meta descriptions, improving content structure and readability to enhance user experience, and reinforcing internal linking to support stronger crawlability and indexation by search engines.
E-Commerce Platform Migration & Setup:
In early 2024, we successfully migrated Hayfene's e-commerce website from a local infrastructure to the Ikas platform as an authorized Ikas agency. The transition was managed with a structured and risk-aware approach to ensure zero data loss, uninterrupted operations, and measurable improvements in speed, stability, and overall performance.
Search Intent–Driven Content Strategy:
To strengthen organic visibility, we prioritized aligning content with user search intent. By developing clear, informative, and solution-focused content, we improved content relevance, increased average session duration, and enhanced overall user engagement-contributing directly to stronger search engine performance.
Email Marketing:
We implemented a structured segmentation strategy, regularly grouping users based on behavior and preferences. Leveraging the Ikas marketing tool, we delivered personalized, high-value offers tailored to each segment. This data-driven approach strengthened customer communication, improved engagement, and significantly increased conversion rates. Our email campaigns achieved up to 245× reach, delivering strong and measurable returns.
Continuous Optimization Through A/B Testing:
We systematically applied A/B testing across Meta campaigns to continuously refine creatives, messaging, and targeting. This ensured campaigns remained performance-driven and aligned with current trends. While Meta's 250-campaign limit occasionally constrained the scale of testing, we prioritized high-impact experiments to maintain consistent optimization and growth.
Strategies Behind the Revenue Growth
In addition to SEO, targeted email marketing campaigns and advanced customer segmentation were key drivers behind the 500%+ revenue growth. By precisely segmenting audiences and delivering highly relevant, personalized content and offers to each segment, we significantly improved engagement and conversion rates.
Through the development of detailed buyer personas and data-driven, audience-focused campaign planning, we established a more personalized and impactful communication strategy-directly supporting sustained revenue growth and long-term customer value.
Key Factors Behind the Brand's Success
Hayfene's success was driven not only by our agency's strategic efforts but also by the brand's strong operational excellence. Fast and seamless refund processes, careful and premium packaging, highly responsive customer service, and quick order fulfillment all played a crucial role in strengthening customer trust and satisfaction.
In addition, B2B initiatives and participation in trade fairs significantly increased brand awareness, expanded market reach, and reinforced Hayfene's positioning both online and offline.
Partner with Us to Grow Your Brand
To scale your success in the digital landscape and achieve your business objectives, you need data-driven strategies and a trusted growth partner. Take inspiration from Hayfene's success and choose Creamake to elevate your brand. Together, we'll deliver measurable results and build sustainable growth.