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ChatGPT Digital Advertising Management

Reach users in relevant ChatGPT conversations with your ads
OpenAI Ads Manager, Pixel & Conversions API, optimization and reporting.

Account & Infrastructure Management

Setting up an OpenAI Ads Manager account or reviewing the existing structure

Checking ad account access and account structure

Configuring the measurement infrastructure between the ad account and the website

Reviewing existing advertising and conversion data

Strategy & Campaign Planning

Building a ChatGPT advertising strategy aligned with brand goals

Defining impression, click or conversion-focused campaign structures

Creating product, service and category-based campaign architecture

Preparing the campaign budget and delivery plan

Configuring country and platform-based campaign settings

Planning the campaign budget and bidding strategy

Targeting & Context Management

Creating ad groups suited to your products and services

Segmenting ad groups by user needs and use cases

Creating context hints for ad groups

Optimizing context hints by product, service and user intent

Including or excluding relevant custom audiences in campaigns

Differentiating ad messages for different user needs

Ad Setup & Management

Building campaign, ad group and ad structures

Preparing ad headlines, copy and destination links

Using ad visuals in line with the campaign structure

Creating ad variations for different products and services

Checking landing page alignment with ad messages

Launching, pausing and editing campaigns

Conversion & Measurement Infrastructure

Installing the OpenAI Pixel

Configuring the Conversions API

Defining standard and custom conversion events

Measuring purchases, form submissions, sign-ups and other key conversions

Mapping conversion events to the relevant campaigns

Validating data sent via the Pixel and Conversions API

Configuring conversion attribution settings

Creating campaign tracking parameters and passing them to the analytics setup

Optimization & Performance Management

Tracking performance at campaign, ad group and ad level

Analyzing impressions, clicks, click-through rate and cost data

Monitoring cost per click (CPC) and cost per thousand impressions (CPM)

Analyzing conversions and cost per conversion

Carrying out budget and bid optimizations

Revising underperforming ads and ad groups

Improving high-performing campaigns

Reallocating the ad budget based on performance

Test & Development Processes

Testing ad copy and creative variations

Comparing the performance of different ad groups and context hints

Testing different messaging approaches by product and service

Improving campaign structures based on test results

Scaling successful ad and campaign structures

Reporting

Regular reporting of ad spend

Sharing performance results by campaign, ad group and ad

Reporting impressions, clicks, cost and conversion data

Analyzing period-over-period performance changes

Presenting optimization and improvement recommendations

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ChatGPT ads are a digital advertising model that allows brands to make their products and services visible within relevant conversation and need contexts of users on ChatGPT.

The service covers ad account setup, campaign strategy, ad group creation, context targeting, ad copy, conversion measurement infrastructure, campaign optimization and performance reporting.

Yes. We configure the OpenAI Ads Manager account, check the required access permissions and get the advertising infrastructure ready for campaign management.

Yes. Using the OpenAI Pixel and, where appropriate, the Conversions API, purchases, form submissions, sign-ups and other conversion actions that matter to your business can be measured.

Yes. OpenAI Pixel setup and configuration of the required conversion events are included in the service so that conversion actions on your website can be attributed to your ads.

Depending on the brand’s goals, campaign structures focused on visibility, website traffic or conversions can be created. The campaign objective is defined according to the business’s sales and marketing goals.

Targeting is configured through ad groups, users’ needs and conversation contexts, context hints and the available targeting options. Campaigns are planned so that products and services are matched with relevant user needs.

Rather than being a direct alternative to Google Ads and Meta Ads, ChatGPT ads add a new channel to your digital marketing strategy. Channels can be evaluated together based on the brand’s target audience and performance data.

They can be used by e-commerce brands, service businesses, B2B companies and brands looking to acquire customers through digital channels. Eligibility is assessed separately based on the industry and advertising policies.

The ad budget is determined by industry, target market, campaign objective and expected conversion volume. Once the campaign starts, budget allocation is regularly optimized based on performance data.

Yes. Ad headlines and descriptions are written in line with the brand’s tone of voice, product or service benefits and campaign goals.

Depending on the campaign structure, existing brand visuals can be used or new ad-ready creatives can be produced. The content to be used is evaluated according to campaign goals.

Yes. Campaign, ad group, ad, budget and conversion performance are analyzed regularly, and the necessary optimizations are carried out based on the results.

Performance is evaluated through indicators such as impressions, clicks, cost, conversions and cost per conversion. Where the measurement setup allows, sales and revenue data are also included in the analysis.

Yes. Campaign performance is reported regularly. Spend, traffic, conversions and key performance indicators are shared with the brand.

Yes. ChatGPT ads can be managed together with Google Ads, Meta Ads and other digital advertising channels as part of a holistic performance marketing strategy.

After evaluating your brand’s goals, existing digital infrastructure and advertising strategy, account setup and measurement processes are completed, then campaigns are created and launched.

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