PPC Reporting
Google Ads, Meta (Facebook/Instagram), TikTok or LinkedIn... Does the ROAS (return on ad spend) you see in the ad dashboards reflect reality? Or do the dashboard figures not match what is in your bank account? PPC management is not just turning ads on and off. The real magic is reading the data correctly and shifting the budget to the channel that delivers the highest return. Creamake's PPC Reporting service gathers scattered ad data in a single hub, resolves the "attribution" confusion and gives you a clear answer to the question "How much did each of my liras earn me?"
What Does Our PPC Reporting Service Cover?
We offer more than standard dashboard screenshots. We run a profitability-focused analysis customized to your business model (E-commerce, B2B or Healthcare/Services).
Financial KPI and Profitability Analysis
Clicks are nice, but revenue is nicer. We measure success with financial metrics:
- Key Metrics: ROAS, CPA (cost per acquisition), CPL (cost per lead).
- Growth Metrics: Revenue, AOV (average order value) and CAC (customer acquisition cost).
- Efficiency: The ratio of ad spend to total revenue (MER) and budget efficiency analysis.
In-Depth Breakdowns and Segmentation
Looking at the big picture can be misleading. We find opportunities by breaking the data into its parts:
- Channel-Level Reporting: Meta, Google, TikTok, LinkedIn... Which channel performs best?
- Country/Language Breakdown: Market-level performance analysis for brands that export through e-commerce.
- Product/Category Performance: For e-commerce sites; which product group deserves ad spend and which one drains the budget?
- Lead Quality Breakdown: For the B2B and Healthcare sectors; how many of the incoming forms are "junk" and how many "turned into sales"?
Creative Intelligence and Funnel Analysis
Half of PPC success is targeting, half is creative.
- Creative Performance Analysis: Which visual, which video or which message (copy) sold more? Comparison by format.
- Funnel Analysis: Where do users drop off? Drop-off rates along the Traffic → Add to Cart → Sale (or Appointment) journey.
- Winning vs. Losing Campaigns: Which campaign should be scaled (Scale) and which should be shut down (Kill)?
Attribution and Reality Check
We solve "data discrepancy," the biggest nightmare of marketers.
- Platform vs. GA4: Analyzing and correctly interpreting the gap between what the ad dashboard claims ("I drove the sale") and what Google Analytics 4 (GA4) claims ("it happened thanks to me").
- Budget Reallocation Recommendation: Based on the data, a strategic plan for which channel and campaign you should shift next month's budget to.
Why Choose a PPC Reporting Service?
Optimizing your ad budget is more profitable than increasing it.
- See Your Blind Spots: Pinpoint which product is costing you money and which country is more profitable.
- Prevent Creative Fatigue: When your visuals get stale and performance drops, the data warns you early.
- Untangle Attribution: Understand which channel starts a sale and which one closes it, and distribute the budget fairly.
Technology and Presentation: Reports That Drive Decisions
Do not waste time with complicated Excel files. We offer formats optimized separately for executives and marketing teams.
- Looker Studio Dashboard: Live, visualized dashboards where all channels (Google, Meta, TikTok) flow onto a single screen.
- Executive Summary: An "Overview" designed for C-Level executives that does not drown them in detail. (What did we spend, what did we earn, what is the ROI?)
- Automated Flow: Data updated weekly and PDF/link reports delivered automatically to your inbox.
- Monthly Commentary: At the end of the month, our experts go through the data and use the "What happened / Why it happened" analysis to define the next month's strategy.
Invest your money in data, not guesses. With Creamake's PPC Reporting service, account for every lira of your ad budget and increase your profitability.
